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Which specific IMC concept is illustrated? Provide one reference. did you know? M&Ms were supposed to be E.T.'s favorite candy. When Mars Inc. rejected director

Which specific IMC concept is illustrated? Provide one reference.

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did you know? M&Ms were supposed to be E.T.'s favorite candy. When Mars Inc. rejected director Steven Spielberg's idea to use their candy in his new film, he asked Hershey about using chocolate Kisses. Hershey wanted to promote its new product instead, Spielberg agreed, and Reese's Pieces saw a 65% profit increase within 2 weeks of the movie's premier. PHOTO: HUBSPOT DOYOUKNOWFACTS. COM

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