Question
Which stakeholder groups seemed to be the focus of the West Pharmaceutical messages, and what evidence is there to support your conclusion? Provide evidence for
Which stakeholder groups seemed to be the focus of the West Pharmaceutical messages, and what evidence is there to support your conclusion?
Provide evidence for 2-3 stakeholder groups that you believe WPS focused on with their crisis response efforts.
Why did business continuity play such a prominent role in this case?
Review the West Pharmaceutical Services' Dust Explosion case study in your Applied Crisis Communication and Crisis Management textbook (Ch. 13, p. 159).
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Business Ethics Ethical Decision Making & Cases
Authors: O. C. Ferrell, John Fraedrich, Linda Ferrell
8th Edition
1439042233, 978-1439042236
