Which statement best defines brand loyalty? a. It is a consistent preference for one brand over all others. O b. It is the value of a company or brand name. O c. It is that part of a brand that can be spoken, including letters, words, and numbers. O d. It is a name, term, symbol, design, or combination thereof that identifies a seller's products and differentiates them from competitors' products. Jin is an aspiring marathon runner who is always looking for a competitive advantage. He joined a running group coached by a recently retired Olympian. During the first training session Jin noticed that the coach was wearing a pai of Saucony running shoes. At least he thought they were Saucony's as the markings on the shoes looked like the markings on his, which were the Saucony brand. Jin can draw this conclusion from noting which of the following? O a. comark O b. brand O c. name O d. brandmark Which statement best describes branding? a. It reinforces the exclusive right of a company to manufacture a particular product line. O b. It enables manufacturers to reduce manufacturing and shipping costs. O c. It allows marketers to distinguish their products from their competitor's brands. O d. It protects goods as they move through the packaging channels. Navigation Question 10 of 1 Andrei needs to find a kennel for boarding his dog. There are several different kennels in his community, and Andre believes all of them to be basically alike. The only feature he is genuinely concerned about is price. For Andre, which type of product is the kennel for boarding dogs? O a. unsought goods O b. heterogeneous shopping O c. homogeneous shopping O d. specialty goods