Which statement best describes how a supply chain differs from a marketing channel? Multiple Choice The marketing
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Question:
Which statement best describes how a supply chain differs from a marketing channel?
Multiple Choice
The marketing channel places more emphasis on cost effectiveness than the supply chain.
A supply network moves materials from producer to consumer while a marketing channel moves materials from the supplier to the producer.
Communication is more important in the marketing channel than in the supply chain.
A supply chain includes suppliers; marketing channels do not.
A marketing channel includes suppliers that provide raw material inputs to a manufacturer.
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