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Which statement best describes RFM analysis? Question 22 options: It determines the total value of a customer relationship during their lifetime or tenure with a

Which statement best describes RFM analysis? Question 22 options: It determines the total value of a customer relationship during their lifetime or tenure with a company It reveals associations and patterns that exist in data through use of mathematical models It uses historical customer data and transaction detail to segment customers It predicts what item a customer is likely to buy based on previous purchases

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