Which statement is incorrect?

$1$ point

a$)$ A corporate objective describes a desired destination or result. Most often this is expressed in terms of profit.

b$)$ A strategic marketing plan, covering a one$-$year horizon or less, articulates how value is to be communicated and delivered

c$)$ A company needs to set clear, de$$nitive objectives and strategies, that accurately re$$ect its capabilities and the marketing environment, and which are realistic and achievable.

d$)$ Marketing objectives must integrate with, and $$ow from, corporate objectives.