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Which statement is true regarding the cost of a customer service interaction that leads to a dissatisfied customer? Multiple choice question. Customers are forgiving so
Which statement is true regarding the cost of a customer service interaction that leads to a dissatisfied customer? Multiple choice question. Customers are forgiving so only the sale from that transaction is lost. The cost is limited to just that customer relationship so it will not impact overall company success. The cost to repair and maintain that relationship is generally less than the cost to find a new customer. Customers are unforgiving so it is best to invest in new customers rather than repair existing relationship
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