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which statement to agree or disagree. 1) Market risk ( beta) is less important that company risk (alpha) in share evaluation and investment management. 2)

which statement to agree or disagree.

1) Market risk ( beta) is less important that company risk (alpha) in share evaluation and investment management.

2) company risk (alpha) is less important than Market risk(beta) in share evaluation and investment management.

Need solid reasons and references to agree or disagree any statement.

***reference will be helpful if provided .

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