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Which statements about the identifying potential customer needs step during market segmentation are true? Thinking during this step should focus on identifying basic needs. This
Which statements about the identifying potential customer needs step during market segmentation are true?
Thinking during this step should focus on identifying basic needs.
This step should result in a complete list of all possible customer needs.
The resulting list should help provide guidance for the next steps in the segmentation process.
This is a brainstorming step, and all potentially relevant needs should be written down.
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