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Which step in the Business-to-Business Buying Process would marketing professionals at Barnes & Noble College have the most influence over, and how/why is this different

Which step in the Business-to-Business Buying Process would marketing professionals at Barnes & Noble College have the most influence over, and how/why is this different from the B2C buying process? (Highlight one answer) a. Need recognition b. Product specification c. RFP process d. Proposal analysis e. Order specification f. Vendor performance assessment

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