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Which step of the marketing planning process is dedicated to gathering information about the internal and external business environments. Firms often invest significant time and
Which step of the marketing planning process is dedicated to gathering information about the internal and external business environments. Firms often invest significant time and engergy in this step because knowledge decreases uncertainty.
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Foundations of Operations Management
Authors: Larry P. Ritzman, Lee J. Krajewski, Manoj K. Malhotra, Robert D. Klassen
3rd Canadian Edition
132317532, 978-0133076783, 133076784, 978-0132317535
