Which step of the marketing planning process is dedicated to gathering information about the internal and external business environments. Firms often invest significant time and engergy in this step because knowledge decreases uncertainty.

Which step of the marketing planning process is dedicated to gathering information about the internal and external business environments. Firms often invest significant time and engergy in this step because knowledge decreases uncertainty.

Conduct a situational analysis

Identify and evaluate opportunities

Define mission and objectives

Evaluate performance using marketing metrics

Implement marketing mix and allocate resources