Which strategies would you recommend Pret to follow to gain UK market share? Relies on single brief descriptive account of a single concept linked to strategy management or related business models or more generally management theory. No evidence of application of the concept to Pret. Relies on descriptive account of a limited range of strategy management theoretical concepts or business models. Limited evidence of attempts at application but not always related to Pret or difficult to see how application applies to Pret. Adequate understanding of the theoretical strategy concepts chosen with reasonable application to Pret