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which strategy for adding capacity adds new factories only once the demand had materialized for the product? A. Lead strategy B. Lag strategy C. Match
which strategy for adding capacity adds new factories only once the demand had materialized for the product?
A. Lead strategy
B. Lag strategy
C. Match strategy
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Strategic Marketing
Authors: Nigel Piercy and David Cravens
10th edition
78028906, 978-0078028908
