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Which strategy is appropriate when the producer wants to ensure more knowledgeable and dedicated efforts by the resellers, and it often requires a closer partnership
Which strategy is appropriate when the producer wants to ensure more knowledgeable and dedicated efforts by the resellers, and it often requires a closer partnership with them?
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Selective distribution
Exclusive distribution
Intensive distribution
Franchising
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Understanding Management
Authors: Richard L Daft, Dorothy Marcic
6th Edition
9780324581782, 324581785, 978-0324568387
