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Which subset of content marketing encourages the audience to interact with the content and is thought to generate word - of - mouth communication about
Which subset of content marketing encourages the audience to interact with the content and is thought to generate wordofmouth communication about the respective brand?
?a ?
Branded information.
?b ?
UGC.
?c ?
Social branded entertainment.
?d ?
Social games.
?e ?
None of these.
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