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Which tactics and strategies discussed in the video lesson and required reading materials will you use to improve and/or maintain your online reputation? What area
- Which tactics and strategies discussed in the video lesson and required reading materials will you use to improve and/or maintain your online reputation? What area of the results concerns you the most? How can you overcome this concern?
- What was your top brand archetype from the Kaye Putnam quiz results? Provide a brief explanation about the archetype. Do you agree with these results? Why or why not? How can you use this brand archetype to shape your online reputation?
MY ARCHETYPE IS LOVER SO PLEASE ANSWER ACCORDING AS PER THAT.
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Strategic Brand Management Building Measuring And Managing Brand Equity
Authors: Kevin Lane Keller
3rd Edition
0131888595, 9780131888593
