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Which term refers to the careful coordination of all promotional activities to produce a consistent, unified message that is customer focused? Question 33 options: promotional
Which term refers to the careful coordination of all promotional activities to produce a consistent, unified message that is customer focused? Question 33 options: promotional selling creative selling
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Operations Management
Authors: Jay Heizer, Barry Render, Paul Griffin
1st Canadian Edition
132687585, 978-0133357516, 133357511, 978-0132687584
