1. Which theory predicts that people will be motivated based on perceptions that they are being treated equally and fairly?

1. Expectancy theory
2. Equity theory
3. Goal setting theory
4. Management by objectives

1. An organized attempt by a union to keep the public from purchasing the goods and services of the firm is?

1. Lockout
2. Strike
3. Boycott
4. Picket

1. Which of the following is NOT one of the 4 elements of the marketing mix?

1. Price
2. Product
3. Place
4. Packaging

1. When consumers are gathered with marketers to discuss what they may like or dislike about a product?

1. Data mining
2. Survey
3. Focus group
4. Business intelligence

1. Which stage of the product life cycle is characterized by growing sales, increasing profits and competition entering the market?

1. Introduction
2. Growth
3. Maturity
4. Decline

1. The type of distribution that ensures products are available in a limited number of outlets is?

1. Intensive
2. Selective
3. Exclusive
4. All of the above

1. Which of the following modes of transportation is the most expensive, on average per unit moved?

1. Rail
2. Water
3. Pipeline
4. Truck

1. Which of the following store types offers food and a wide variety of goods at a discount?

1. Specialty store
2. Supermarket
3. Department store
4. Supercentre

1. At which stage in the product life cycle would you expect a company to engage in 'reminder' advertising?

1. Introduction stage
2. Growth stage
3. Maturity
4. Decline

1. Advertising that promotes concepts, ideas and goodwill towards organizations.

1. Product advertising
2. Institutional advertising
3. Cause advertising
4. Comparative advertising

1. Which type of segmentation involves grouping customers by lifestyle and personality?

1. Geographic segmentation
2. Demographic segmentation
3. Psychographic segmentation
4. Product related segmentation

1. What type of plans are middle managers responsible for?

1. Strategic
2. Operational
3. Tactical
4. Programmed