Which tool of promotion is most effective at building brand awareness across a large audience?

		advertising
		sales promotion
		personal selling
		sponsorship
		direct marketing

Brand salience measures various aspects of awareness of the brand, and:

	a.	What personality dimensions come to mind
	b.	Their point of difference
	c.	How loyal the consumer is to the brand
	d.	How easily the brand is recognised or recalled
	e.	All of the above

According to the stages of brand development, the 2nd level consists of performance and imagery, which represent the brand _______________ to the customer.

	a.	Response
	b.	Relationship
	c.	Meaning
	d.	Identity
	e.	Attitude

In a 'push' promotional strategy, information flow occurs in the following order:

		producer - wholesaler - retailer - consumer
		producer - retailer - agent - consumer
		consumer - retailer - agent - consumer
		producer - retailer - wholesaler - consumer
		producer - consumer - retailer - wholesaler

An IMC tool that offers incentives linked to purchase is:

		Advertising
		Public Relations
		Sales Promotion
		Publicity
		Digital Marketing

Brand name, logo and symbols are elements of brand identity. Which of the following is also an element of brand identity?

	a.	Characters
	b.	Packaging
	c.	Slogans
	d.	All of the above
	e.	None of the above