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Which TV show (1) should Allstate's media buyer select if they mostly care about the: a) lowest absolute cost (CPM)? b) highest target market reach
Which TV show (1) should Allstate's media buyer select if they mostly care about the: a) lowest absolute cost (CPM)? b) highest target market reach (%)? c) lowest relative cost (TCPM)? Show your calculations to support each of your answers. TV show Cost per ad Total viewership Number of viewers who fit Allstate's target audience A1 503,969 3,367,549 1,854,405 A2 469,072 3,026,541 1,713,149 A3 431,047 3,233,910 1,536,506
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Managerial Accounting
Authors: Carl S. Warren, James M. Reeve, Jonathan E. Duchac
10th Edition
B010IKDQZM
