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Which two tests of a resource's competitive power determine whether a company's competitive advantage can be sustained in the face of active competition? Whether the
Which two tests of a resource's competitive power determine whether a company's competitive advantage can be sustained in the face of active competition?
Whether the resource or capability is rare andor is hard to copy
Whether the resource or capability is competitively valuable andor there are good substitutes available for the resource
Whether the resource or capability is competitively valuable andor is something that rivals lack
Whether the resource or capability is hard to copy andor can be trumped by different types of resources and capabilities
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