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Which type of competitor offers the same class of products, but with different features, benefits, and prices? A . Generic Competitors B . Brand Competitors
Which type of competitor offers the same class of products, but with different features, benefits, and prices?
A Generic Competitors
B Brand Competitors
C Total Budget Competitors
D Product Competitors
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Transportation A Global Supply Chain Perspective
Authors: Robert A. Novack, Brian Gibson, Yoshinori Suzuki, John J. Coyle
9th Edition
1337406643, 9781337406642
