Which type of consumer good is purchased infrequently and takes an extensive amount of time to make the purchase decision and obtain the item? a. Shopping products b. Unsought products c. Convenience products d. Specialty products An owner operated restaurant is looking to improve its lunch business. Which advertising choice is most appropriate? a. Television b. Radio c. Magazine d. Public relations Shimano was founded as a manufacturer of premium bicycle components and parts. As the brand became better known as a provider of quality products, the founders took advantage of the situation to launch lines of apparel and footwear, as well. As a brand strategy, this decision is known, as: a. private label branding. b. brand extension. C. product mix expansion. d. individual brand leverage