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Which type of media can be low cost and effective but may make it difficult for the marketer to control the results and the message?
Which type of media can be low cost and effective but may make it difficult for the marketer to control the results and the message?
a Paid media
b Owned media
c Earned media
d Podcasts
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Quantitative Methods For Business
Authors: Donald Waters
5th Edition
273739476, 978-0273739470
