1. Which websites should Khare focus on and why? How should he promote on these sites?
2. What key performance indicators should Khare focus on in promoting Tech Talk on social media and why?
3. What does the emotion analysis of Tech Talk content imply? Also, comment on the polarity of tweets posted by Tech Talk.
4. How can Khare identify potential influencers from among his subscriber base and engage with them appropriately?
5. Should Khare manage social media marketing in-house or outsource it? If outsourced, what promotion model should he use?
6. Describe how lessons or takeaways from the case and discussion could be applied to your company or organization.