"WHICHEVER LENS YOU CHOOSE TO LOOK THROUGH, IT'S REALLY ABOUT THE CHANGING ROLE OF BUSINESS IN BUILDING A BETTER WORLD FOR THE LONG RUN." "TODAY, PROFESSIONAL ACCOUNTANTS ACROSS THE WORLD ARE CRITICAL TO HELPING CREATE SUSTAINABLE VALUE FOR ORGANISATIONS WHILE ACTING IN THE PUBLIC INTEREST." The above two quotes were taken from a recent study conducted by IFAC and the ACCA which looks at the aspirations and factors for success in professional accounting, as seen by gen-z. https://www.accaglobal.com/my/en/professional-insights/pro-accountants-the-future/genz.html

What do you think is the changing role of business and identify 3 main contributions a professional accountant would make in building a better world for business. Provide an example to support your argument.