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While a valuable planning tool, a problem with using the BCG matrix centers is that it focuses on _ _ _ _ _ _ _
While a valuable planning tool, a problem with using the BCG matrix centers is that it focuses on
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the customer instead of suppliers
the future instead of now
now instead of the future
the customer instead of profits
financial issues instead of the customer
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Strategic Management
Authors: John Pearce , Richard Robinson
13th Edition
0078029295, 978-0078029295
