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While Chrysler's minivans, pickups and buses take a big share of the truck market, its cars trail behind those of GM, Ford, Honda and Toyota
While Chrysler's minivans, pickups and buses take a big share of the truck market, its cars trail behind those of GM, Ford, Honda and Toyota Customer complaints are numerous and there have been some recalls among other quality problems identified like defective parts water leaks and overheating. The CEO is concerned that sales may start declining and is planning to undertake a research. (i) Identify two possible research questions for this problem. (2 Marks) (ii) Explain a research design that you can recommend to be used by Chrysler company while undertaking the research and give reasons why the design should be used. (8 Marks)
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