Research and discuss one (1) organizational issue in marketing research that an organization could face. How could this issue be overcome?

Technology is making our behavior more and more difficult to keep secret. Mobile phones, RFID tags and GPS (Global Positioning Satellite) devices are ways that your location and movements might be tracked. While legitimate uses of this type of technology exist and may assist in easing traffic patterns and provide better locations for retail establishments, at what point does the collection of such information become a concern?

Provide at least one citation (and use quotes for any direct quotes from any source – including the textbook or any websites used).