While the 4 P's and the 4C's are marketing strategies that aim to find the right Product Market. Fit the 4 P's focus is promoting the distributing the right product with the right price while while the 4C's begin with the customer in mind and matches competitors' strategies to a firm's competencies

Compare and contrast of following pair of Quality Framework

Pair A- Both the Walk-Through Audit and House of Quality begin with the customer in mind. How are they different (think purpose process and outcome)?

- Walk through audit: what is the purpose of the walkthrough audit and how is it used?

- House of quality

Pair B- Both the PDCA( Deming cycle) and DMAIC are six Sigma tools. How are they different (think purpose and outcome)

• PDCA what is the purpose of the walkthrough audit and how is it used ?

• DMAIC