Whilst Coles was in the hiring process, amidst the supermarket war, Woolworths has already launched their book-shop section business and has hired you as a marketing consultant. Yet, during the Covid19 crisis, customers stubbornly touched the books on the display shelves. Due to the potential virus spread threat, this issue was brought to the attention of the media and the government. Woolworths has requested you to come up with strategies to change customer attitudes to book-buying behavior and persuade them not to touch books when browsing titles. 

What would you do?