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Whirlpool Corporation has 59manufacturingandtechnologycentersaroundtheworldand salesinsome170countries. Senior management hasavisionofWhirlpoolappliancesinEveryHome...EverywherewithPride,Passion,andPerformance. Discuss Whirlpool's two reasons why they have formulated a diversification strategy. Analyse Whirlpool's products and apply the

Whirlpool Corporation has 59manufacturingandtechnologycentersaroundtheworldand salesinsome170countries. Senior management hasavisionofWhirlpoolappliancesin"EveryHome...EverywherewithPride,Passion,andPerformance."

Discuss Whirlpool's two reasons why they have formulated a diversification strategy. Analyse Whirlpool's products and apply the BCG matrix ( 7 Marks)

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