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Whitaker Company produces two models of blenders for restaurants: the Super Model (priced at $395) and the Special Model (priced at $200). Recently, Whitaker
Whitaker Company produces two models of blenders for restaurants: the "Super Model" (priced at $395) and the "Special Model" (priced at $200). Recently, Whitaker has been losing market share with its Special Model because of competitors offering blenders with the same quality and features but at a lower price. A careful market study revealed that if Whitaker could reduce the price of its Special Model to $180, it would regain its former share of the market. Management, however, is convinced that any price reduction must be accompanied by a cost reduction of the same amount so that per-unit profitability is not affected. James Davis, company controller, has indicated that poor overhead costing assignments may be distorting management's view of each product's cost and, therefore, the ability to know how to set selling prices. James has identified the following overhead activities: machining, inspection, and rework. The three activities, their costs, and practical capacities are as follows: Activity Cost Practical Capacity Machining $5,398,500 Inspection 3,731,000 91,500 machine hours 45,500 inspection hours Rework 1,848,000 46,200 rework hours The consumption patterns of the two products are as follows: Special Super Units 100,000 26,900 Machine hours 50,900 40,600 Inspection hours 10,500 Rework hours 8,000 35,000 38,200 Whitaker assigns overhead costs to the two products using a plantwide rate based on machine hours. Required: 1. Calculate the unit overhead cost of the Special Model using machine hours to assign overhead costs. Round intermediate calculations and your final answer to the nearest cent, if rounding is required. per unit Now, repeat the calculation using ABC to assign overhead costs. Round intermediate calculations and your final answer to the nearest cent, if rounding is required. per unit Did improving the accuracy of cost assignments solve Whitaker's competitive problem? Yes 2. Now, assume that in addition to improving the accuracy of cost assignments, James observes that defective supplier components are the root cause of both the inspection and rework activities. Suppose further that Whitaker has found a new supplier that provides higher-quality components such that inspection and rework costs are reduced by 50 percent. Now, calculate the cost of the Special Model (assuming that inspection and rework times are also reduced by 50 percent) using ABC. The relative consumption patterns also remain the same. Round intermediate calculations and your final answer to the nearest cent, if rounding is required. per unit
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