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Whitmore Glassware Makes a variety of drinking glasses and mugs, but company designers have discovered a market for the 16 oz mug with college logos.
Whitmore Glassware Makes a variety of drinking glasses and mugs, but company designers have discovered a market for the 16 oz mug with college logos. Market research indicates that he mug like this. Would sell in the marketplace priced at $28.21 Whitmore only introduces a product. If they can operating profit 30 percent of cost
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