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Who among the following popularized the idea of brand image in his book Confessions of an Advertising Man? John O'Toole Rosser Reeves Sigmund Freud Leo

Who among the following popularized the idea of brand image in his book Confessions of an Advertising Man?

John O'Toole

Rosser Reeves

Sigmund Freud

Leo Burnett

David Ogilvy

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