Who are the stakeholders Volvo needs to consider and what are their needs and expectations? What are the externalities of China's industrialization in urban areas, especially the focus on gas- and diesel-powered transportation? How does the True Value methodology seek to capture externalities not currently captured by the market, and is this an effective method of quantifying these costs? How can Volvo utilize the True Value methodology to gain a competitive edge in the Chinese market? What are the market and nonmarket advantages and risks faced by Volvo and it True Value methodology in the Chinese market? Are these risks relevant in other countries as well? What are some advantages and disadvantages of utilizing these types of sustainability methodologies and metrics for measuring success, especially across international markets