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Who do you think is the target audience for this advert? Why? justify your answer using cues from the advert. What do you think the

VIACOM If you hate waiting, raise your hand. NYC TAXI NYC K IN SEL al E

Who do you think is the target audience for this advert? Why? justify your answer using cues from the advert.

What do you think the advert is trying to do (what's the comms objective)? Explain your answer.

What do you think is the "Big Idea" behind this ad? Explain this with reference to communications messages and appeals.

VIACOM If you hate waiting, raise your hand. NYC TAXI NYC K IN SEL al E

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