who is ELIE's target markets? how ELIE cafe used market segmentation approach to identify these target markets?

ELIE Caf is a famous dessert caf that has been operating in the busy precinct of Sydney's Darling Harbour for the last 12 years. They sell a range of gourmet desserts and cakes that are aesthetically pleasing and instagrammable'. In recent years, there has been a loss of productivity and profit within their market share. It is believed that the new management, who took over 2 years ago, have taken a more autocratic approach in their management and this has led to a decrease in employee satisfaction and efficiency. In response to this, recently, the manager has decided to extend their operating hours and expand their product range. They have decided to keep their caf open during the morning and convert their caf to a restaurant at night time and begin selling a range of affordable meals such as schnitzels, pasta, pizza and burgers