- Who is the product aimed at? - What benet will customers expect? How will you design, package or otherwise add perceived value to your product/service in the eyes of your customers? Price (discounts, sales, list price, credit terms): How will you price your product/service for different customers? How will you make money based on your costs and desired prots? Will you have different prices for different customers? How might you have to adjust your prices to take into consideration different products or services in your marketing mix? Place (distribution, locations, inventory, logistics and transportation): How will you distribute your prod uct/service to customers to best advantage? How will you make your product available to your targeted customers? Will you sell directly or produce your product and like Ford or GM, use dealers to market and sell your product or service? - Promotion (communications, public relations, personal selling and advertising): - What kinds of communications will you use to tell potential customers about the features and benets or your products? - Will you use direct selling, advertising, newsletters and special sales? - Choose your pricing strategically. Decide on the location that is best for your customers. Determine the mix of promotion to use for your business. Use breakeven analysis to evaluate your marketing plan....this data will be used in your Sales Forecast coming up.I Use your text as a source from the business/market plan sample. This will be an active part of your business plan. You may incorporate tables, graphs or spreadsheet in your document