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Who is your target market? This will need to be defined for your final project. Based on your primary and secondary market research and the
Who is your target market? This will need to be defined for your final project. Based on your primary and secondary market research and the readings in Chapter Ways to Segment Consumer Markets" provide at least five bullet points using the four general bases of segmentation: geographic segmentation, demographic segmentation, psychographic segmentation, and behavioral segmentation. Please note that I especially want DEMOGRAPHIC variables age range, income range, education level, family cycle, zip code areas, etc.
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