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Who should manage an organization's online activities: the function responsible for customer management and profitability or the function responsible for online communications? What are the
- Who should manage an organization's online activities: the function responsible for customer management and profitability or the function responsible for online communications? What are the arguments for and against each function and where do you come down on the issue? You must take a side!
- Why do companies benefit from key account management (KAM) and how does it relate to CRM?
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Principles of Responsible Management Global Sustainability Responsibility and Ethics
Authors: Oliver Laasch
1st Edition
9781285981321, 1285080262, 1285981324, 978-1285080260
