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Who should you choose to conduct your marketing audit. Give reasons for your response. It is common practice for companies to audit their marketing agency
- Who should you choose to conduct your marketing audit. Give reasons for your response.
- It is common practice for companies to audit their marketing agency partners? Why is this necessary? Discuss.
- What is known as an exit audit? Why and when does this happen?
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There are 3 Steps involved in it
Step: 1
1 Choosing the Right Entity for Marketing Audit When selecting who should conduct your marketing audit its crucial to consider expertise independence and objectivity Ideally you might choose an extern...
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Auditing Cases An Interactive Learning Approach
Authors: Steven M Glover, Douglas F Prawitt
4th Edition
0132423502, 978-0132423502
