Whole Food Market Product/OtherProductsPurchased	Red Wine Sampler	Cabernet Non-Alcoholic Red Wine Experience	Cabernet Sauvignon Red Wine	Crispy Chardonnay - Zero Alcohol Wine	Mocktails Uniquely Crafted Alcohol Free Variety Pack	Olive Oil Vinegar Gift Set
Margarita Handcrafted Cocktail Mixer, 25.36 fl oz	19%	50%	11%	2%	44%	8%
Radiant Rose Sparkling Juice Mocktail, 25.4 fl oz	9%	27%	10%	32%	10%	10%
Lemon Sparkling Water 8 Pack, 12 fl oz	28%	36%	13%	50%	30%	38%
Natural Artesian Water (6- 500ml Bottles)	32%	20%	40%	47%	33%	31%
Limoncello Sparkling Water, 12 sparkling cans	48%	16%	4%	29%	45%	47%
Citrus Squeezer	51%	3%	40%	47%	41%	18%
Ice Cube Tray, 1 each	33%	29%	31%	51%	12%	21%
Beeswax Tealight Candles, 1 each	14%	5%	28%	3%	20%	24%
Babybel Original Mini 12 Count, 9 oz	16%	7%	40%	45%	51%	33%
beef burgers (12)	26%	14%	32%	3%	33%	9%
Bel Gioioso Fresh Mozzarella Snacking Cheese	26%	40%	4%	4%	10%	14%
bulk-1833 Vintage Cheddar	17%	3%	40%	29%	31%	13%
bulk-Lamb Chopper Gouda	24%	40%	35%	19%	15%	0%
bulk-Robusto Gouda	30%	9%	8%	2%	31%	6%
fresh-apple-Gala	8%	3%	28%	37%	10%	24%
fresh-strawberries	11%	35%	15%	13%	36%	15%
fresh-tomato-hot house	15%	5%	51%	8%	41%	2%
fresh-mangoes	0%	31%	23%	46%	36%	26%
fresh-watermelon	45%	29%	7%	15%	18%	15%
breaded chicken tenders (8)	2%	12%	43%	3%	28%	30%
organic chicken drummettes (10)	5%	7%	38%	40%	21%	13%
organic chicken wing pieces (50)	22%	49%	21%	25%	15%	3%
Organic Dairy-Free Sour Cream, 12 oz	27%	51%	3%	1%	37%	37%
Organic Mexican Blend Cheese Shreds, 8 oz	36%	28%	9%	0%	48%	17%

The Spirit of Tequila | Non-Alcoholic	Tequila	Brie Cheese	Rum	Vodka	Rum Soaked Pistachios	Tequila Lime Barbeque Sauce	Dark Chocolate Truffles (alcoholic)
23%	38%	33%	19%	19%	26%	4%	16%
38%	3%	28%	41%	6%	16%	25%	13%
34%	23%	7%	7%	28%	17%	28%	35%
51%	33%	44%	36%	46%	30%	28%	23%
44%	2%	47%	45%	50%	10%	17%	30%
37%	37%	27%	11%	1%	11%	9%	32%
25%	21%	14%	50%	18%	15%	8%	46%
49%	31%	29%	30%	32%	4%	10%	33%
17%	25%	23%	51%	15%	18%	21%	29%
2%	33%	27%	39%	49%	18%	11%	21%
17%	9%	15%	39%	13%	22%	11%	46%
26%	51%	34%	2%	23%	22%	11%	40%
45%	51%	14%	1%	35%	18%	7%	11%
24%	19%	19%	33%	25%	10%	24%	39%
46%	39%	30%	8%	24%	8%	28%	51%
36%	9%	2%	2%	1%	3%	16%	7%
43%	27%	13%	12%	22%	24%	31%	19%
27%	0%	37%	3%	20%	29%	6%	4%
26%	27%	50%	1%	42%	10%	20%	5%
7%	20%	27%	6%	28%	11%	30%	44%
5%	21%	29%	12%	47%	16%	4%	6%
42%	8%	9%	11%	51%	20%	19%	50%
41%	25%	42%	41%	19%	23%	20%	7%
39%	11%	18%	37%	2%	11%	4%	33%

Whiskey	Whiskey Decanter Set	Gin Alternative	Gin	Cocktail Sugar (multi-colored)	IPA Beer (alcoholic)	IPA Beer (Non-Alcoholic)	Borrachines Almohaditas de leche
34%	2%	30%	7%	2%	7%	12%	3%
9%	5%	33%	14%	24%	25%	17%	6%
15%	0%	30%	15%	10%	15%	27%	5%
30%	5%	16%	28%	29%	0%	19%	11%
26%	0%	50%	0%	25%	4%	5%	2%
28%	0%	13%	7%	29%	17%	1%	3%
27%	6%	25%	1%	10%	18%	23%	6%
42%	0%	51%	15%	20%	8%	17%	8%
49%	5%	25%	1%	31%	25%	30%	9%
13%	3%	46%	15%	31%	7%	7%	9%
37%	6%	8%	0%	24%	10%	12%	3%
5%	7%	50%	20%	30%	4%	12%	9%
20%	5%	9%	23%	20%	24%	14%	7%
13%	7%	27%	16%	30%	25%	10%	3%
14%	3%	43%	26%	14%	24%	18%	11%
8%	6%	7%	23%	0%	1%	29%	4%
42%	0%	22%	3%	22%	8%	26%	3%
4%	2%	18%	22%	18%	6%	15%	8%
7%	8%	35%	30%	17%	28%	8%	10%
22%	7%	46%	14%	18%	19%	6%	8%
23%	0%	18%	28%	9%	6%	7%	1%
28%	8%	8%	8%	13%	5%	30%	10%
18%	5%	13%	28%	27%	5%	25%	0%
25%	3%	0%	2%	5%	20%	19%	1%

This file contains summary data from a retail analytics company that shows the percent of transactions during 2021 that customers purchased products similar to items sold through Amazon Services although not through Whole Foods Market. This is static data for one year and does not give you any indication if sales surge during specific times of the year such as holidays. This file can be used to demonstrate the possibility of using the wider Amazon Services marketplace to increase sales across the Amazon platform AS WELL AS recommending products from Whole Foods. You would use this file to identify products that are purchased frequently with products similar to the ones sold by Whole Foods. This is the one file that allows for a more creative view of how to utilize data mining and MBA to leverage sales for Whole Foods but in a bidirectional way, that is, recommending products at Whole Foods to other platforms and from other platforms to Whole Foods customers. You can utilize the percentages as a threshold on recommendations again that goes both ways: if 40% of the customers that purchased butter also purchased eggs, then 40% of the customers who purchased eggs also purchased butter. Your proof of concept for this file would be a process model than an actual data modeling proof of concept.

1. A process model that shows the steps taken (took) to prepare the data for analysis.
2. A process model that shows the steps taken to select your techniques.
3. "proof of concept"
4. This artifact should include a description of the file used including
   1. an explanation of the business problem
   2. the process for preparing the data for analysis
   3. descriptive statistics as appropriate
   4. an explanation of the technique used
   5. the methodology used to produce the outcome
   6. the results of the outcome
   7. how you will implement this technique to address the business problem