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Wholesale Building Materials ( WBM ) plans to enter Florida market during the next fiscal year. The company has already decided a product line that
Wholesale Building Materials WBM plans to enter Florida market during the next fiscal
year. The company has already decided a product line that they will introduce to the FL
market. WBMs plan is to serve FL from a DC located in Houston, TX As an initial
market entrance strategy, WBM has signed a vendor managed inventory VMI contract
with a company in FL According to the contract WBM needs to bring of the total
demand during each inventory replenishment cycle ie shipment size is of the total
demand in addition an amount equal to the replenishment quantity will be kept as the
average inventory in Houston against contingencies. The expected demand in the market
will be a function of time responsiveness of WBM The demand function is defined as
follows:
Where is demand per year in terms of normalized units and in days is the response
time for a certain mode of transportation. Cost of each product is $ in TX inventory
holding rate per unit per year is transportation cost is paid to the transportation
company after items are delivered to and sales price of each item in is assume
all units brought to FL will be sold Find what mode of transportation should be chosen
to maximize the company's first year profit. Use two decimal place accuracy for cost eg
and round shipment quantity to the nearest integer points
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