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Why are direct competitors placed in the threat category of a strengths, weaknesses, opportunities, and threats analysis subsequent to wage increases and shift work simplification?

Why are direct competitors placed in the threat category of a strengths, weaknesses, opportunities, and threats analysis subsequent to wage increases and shift work simplification? Answers Environmental scans always count increased wages as threats. These actions represent negative external forces. Decisions of competitors affect pricing advantages. These actions are important considerations for employee retention

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