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Why are market commonality and resource similarity the building blocks of competitor analysis? What are awareness, motivation, and ability drivers of competitive behavior?
- Why are market commonality and resource similarity the building blocks of competitor analysis?
- What are awareness, motivation, and ability drivers of competitive behavior?
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Essentials of Business Driven Information Systems
Authors: Paige Baltzan, Amy Phillips
1st edition
1260004716, 978-0073376721
