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Why are marketers interested in consumers' levels of disposable income? It is essential for forecasting future business trends. It is what is left after taxes
Why are marketers interested in consumers' levels of disposable income?
It is essential for forecasting future business trends.
It is what is left after taxes and savings to buy luxuries with.
It accurately predicts future buying power.
It is a ready source of buying power.
It increases current buying power.
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Strategic Management Concepts
Authors: Frank Rothaermel
2nd edition
77645065, 1259384071, 9780077645069, 978-1259384073
