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Why are newspapers losing circulation and what effect does it have on their advertising revenue? What unique characteristics of digital/interactive advertising and IBP offer advantages
- Why are newspapers losing circulation and what effect does it have on their advertising revenue?
- What unique characteristics of digital/interactive advertising and IBP offer advantages over traditional forms?
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
