Why are the investment choices of pension funds so pivotal to the spread of sustainable finance?

Pension funds pursue sustainable finance advocacy efforts and conduct research on increasing reliance on fossil fuels.

Pension funds invest for their own benefit and are thus the sole investment decision makers.

Pension funds hold a vast amount of assets and their investments have long$-$term horizons.

Pension funds invest more money less frequently than other investors and are more able to adjust their investments quickly.